Our Story

Ever wondered why a child picks a cardboard box over a fancy new toy? It is because the simplest of things makes the most room for possibility, wonder and imagination.

Bunny Hopkins strives for that simplicity. Purposefully minimal, Bunny Hopkins toys are designed to invite the most holistic of play experiences – nurturing children’s brain and body. Being open ended, the toys are used in different ways by children of different ages.

Inspired by wisdom, Waldorf classrooms, and the sheer joy of free play, Bunny Hopkins toys are Made in the USA, using responsibly sourced, all-natural materials, which are both safe for children and for the environment.

Our story is like many other American startup family businesses. We saw a need and are working to fill it. It started during 2019 Holidays when our toddler daughter was splurged with many toys from us / family & friends, all of which had limited attention span, limited usage, and were mostly plastic based. She was more interested in the cardboard boxes that the toys came in! This made us curious to find toys which would be more engaging and enriching. 

As we researched more, we came across the concept of Open-Ended Play. We were truly inspired from the wisdom of age-old cultures, from Rudolf Steiner (Waldorf educational philosophy), as well as contemporary research on play by Dr. Stuart Brown and Dr. Peter Gray, among others. We were often amazed at the long hours’ children can spend playing with simple materials like boxes, stones, rocks, shells, sand, or water. These observations led us to question why we provide children with sophisticated toys when they are often more interested in the packaging. We were simply amazed with the possibilities of natural open-ended toys. We decided to take a plunge to explore the possibilities down to the core.

In March of 2020, Bunny Hopkins was born with a focus on making natural toys, stimulating creativity and fun through open-ended play. Our toy designs help the play emerge from within the child, while natural materials nourish the senses, nurture the development of the young body and brain. These toys encourage children to enter the world of imaginative play, unlocking a host of skills - including imagination, creativity, self-awareness, perseverance, collaboration and promotes development of gross motor skills.

Follow our Instagram @bunnyhopkinstoys to learn more about our startup journey, product and fun reposts from our customers.